Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
نویسندگان
چکیده
منابع مشابه
IS and Organization for Online Corporate Reputation Management
According to the Resource Based View, corporate reputation is seen as a core resource and a major factor in gaining competitive advantage. Thanks to the development of Web-based technologies, stakeholders can easily spread their own perspective about an organization, its products, services, brands, members, and so forth, affecting its corporate reputation. This work examines the Web side of cor...
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ژورنال
عنوان ژورنال: Corporate Reputation Review
سال: 2007
ISSN: 1363-3589,1479-1889
DOI: 10.1057/palgrave.crr.1550039